It always feels good to win an award, and I don’t mean the honor of being nominated - it’s bringing home the gold that gives you that warm and fuzzy feeling. Just this month my company received 3 outstanding marketing awards from the Pillars Awards. As their website explains “NAHB's Pillars of the Industry Awards brings you the best in multifamily design…and it honors the best marketing campaigns and the industries top developers…” http://www.nahb.org/page.aspx/category/sectionID=1024.
So there you have it, with the presentation of the awards for Best Brochure for a For Sale Multifamily Community, Best Overall Sales Campaign for a Condominium Community, and Best Property Website to Platinum (http://www.platinumnyc.com/) we are validated in our hypothesis that marketing campaigns featuring spraypainted silver people are the panacea for all of our real estate woes.
Mocked by many including, but not limited to, curbed.com (thanks for featuring us in an article entitled "People Sounding Stupid in the Real Deal, Part II" http://curbed.com/archives/2007/12/05/people_sounding_stupid_in_the_real_deal_part_ii.php and yes we did put swimsuits on the models so as not to offend your delicate sensativities) and Lost City (“Revolting billboards featuring the neo-nazi, Atlas-like figure pushing a big silver ball” ouch! http://lostnewyorkcity.blogspot.com/2007/03/power-of-platinum-wood.html) sometimes even we began to wonder if we had made the right decision. But it turns out we did! Thank you Pillars and thank you buyers who have made Platinum 80% sold.
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